Animated logos, brand idents and identity motion elements — the building blocks of your brand in motion, delivered in every format your teams and partners need.
Your logo animation is the most repeated piece of motion your brand will ever have. It opens every video, every presentation, every broadcast spot. It sets the tone for everything that follows — in under three seconds.
A well-crafted logo animation communicates something no static logo can: it has weight, personality and intention. It tells the audience how to feel about what's coming before a word is spoken or a frame is shown.
We approach logo animation as craft, not template. Every reveal is built from the identity upwards — the motion reflects the character of the brand, not a preset from a motion graphics library.
The definitive animated logo — one canonical reveal built from your brand identity, timed and crafted to be used everywhere.
Full, compact, dark, light — every version of your logo animated and delivered consistently across all variants.
A short broadcast-quality ident — your brand mark, sound design and signature motion combined into a three-second statement.
Name plates, title cards and lower third treatments — designed to match your logo animation and brand motion language.
Animated brand shapes, wipes and transitions — reusable motion elements for video editors and agency partners.
Web-ready Lottie/JSON files and After Effects templates — so your team can drop the logo into anything without needing us.
Web and app animation — lightweight, scalable, interactive. Drop directly into websites, apps and digital products.
Full editable source file — your agency and production partners can use it in any AEP project.
Rendered video files — dark and light versions, with and without alpha, for any platform.
Broadcast-quality render with transparency — for overlaying onto any background in post production.
Lightweight animated GIF for email, Slack, presentations and anywhere video isn't supported.
CSS-animated SVG for web use — no external file dependency, scales to any size perfectly.
New identity just landed — the logo animation is the first moment the world sees it move. It needs to be right.
Channel idents, programme logos and broadcast packages that need a level of craft to match the content.
Productions and events — from West End to corporate — that need a branded animated ident for stage and screen.
Brand managers and creative agencies that need a specialist motion studio to animate the identity they've designed.
Everything clients typically ask before commissioning a logo reveal or identity animation.
A logo reveal is an animated sequence in which your logo is introduced — typically 2–5 seconds — used as a brand ident at the opening or close of films, presentations and broadcast content. It's the motion equivalent of a letterhead: the signal that tells the audience who they're watching.
A standard logo animation project delivers a full reveal, a short sting (1–2 seconds), and a loop-ready version. We also produce inverted versions (dark and light) and size-optimised variants for different placements. The exact suite is agreed at brief stage.
Yes — complex logos with multiple marks, wordmarks, straplines and layered geometry are our preferred challenge. We build a reveal sequence that respects the hierarchy of the brand elements and creates a satisfying visual logic to how the mark comes together.
We deliver broadcast-quality ProRes with alpha channel (for compositing over any background), MP4 for digital use, and GIF/WebP for web and email. We also provide After Effects source files and, where relevant, Lottie JSON files for web animation.
A focused logo animation project — full reveal, sting and loop — typically takes 2–3 weeks. Projects involving more complex builds or a broader identity animation system (including UI motion, typographic animation and brand ident) run 4–6 weeks.
Yes — we deliver to broadcast specification as standard. If you need the animation to meet specific broadcaster technical requirements (frame rate, codec, audio spec), let us know at brief stage and we'll deliver to that spec.
Tell us about your logo and how you need it to move. We'll come back within 24 hours.