Animated identities, motion guidelines and brand films that give your company a visual language — built to scale across every channel and campaign.
Brand motion is the visual language your company uses when it moves — how your logo animates, how your typography transitions, how your colours and shapes behave across video, digital and broadcast.
Done well, it creates immediate recognition and consistent feeling across every touchpoint. Done badly — or not at all — it makes even a well-designed brand look incomplete.
At Apola Express we build brand motion systems from the ground up — or extend existing identities into motion — for companies that want their brand to feel as considered in video as it does on paper.
Cinematic brand films for B2B companies — telling your company story, product story or culture story through premium motion design. Built for website heroes, presentations and campaigns.
Explore →A documented motion system for your brand — timing curves, transition principles, animation rules and a reusable asset library your in-house and agency teams can use consistently at scale.
Explore →Logo animations, ident sequences and visual identity in motion — the animated building blocks of your brand, delivered as After Effects templates and Lottie files for any use case.
Explore →Companies that have outgrown their initial brand and need a motion system that matches their new level.
SaaS, platforms and tech companies that need their brand to communicate premium and trusted.
In-house teams who need a motion partner they can brief directly, without going through an agency.
Creative agencies that need a trusted motion production partner for client work — white-label or credited.
| Deliverable | Description | Formats |
|---|---|---|
| Brand Film | 30–90 second animated brand film, fully graded and mixed with music and sound design. | MP4MOVProRes |
| Logo Animation | Animated logo in multiple versions — full, compact, dark, light — with hold and loop variants. | LottieMP4GIFAEP |
| Motion Guidelines | Documented motion principles — easing, timing, transitions — plus an animation asset library. | PDFAEPFigma |
| Social Suite | All key formats cut from the main film — 16:9, 1:1, 9:16 for every relevant platform. | MP4All ratios |
| Source Files | Full project source files — organised, labelled and handed over for future use by your team. | C4DAEPAI |
Melveny developed new brand guidelines built around a particle system and a defined particle visual language. The animation was created specifically to follow and express those guidelines — every element of the motion designed to reflect the particle behaviour and aesthetic set out in the new brand framework.
Following BET365's brand guidelines from the start — colour, animation style and visual language applied consistently throughout. Working within a defined brand framework from day one, the result is a cohesive piece that feels immediately on-brand.
Everything clients typically ask before briefing us on a brand motion project.
Yes — this is often the starting point. We work from your existing logo files and brand guidelines to build a motion system that extends what you already have, rather than replacing it. If files need preparing or rebuilding for animation, we handle that as part of the project.
We can. Motion guidelines document how your brand moves — timing, easing, transitions, type animation — so your internal teams and other agencies can apply the same language consistently. This is available as a standalone deliverable or as part of a broader brand motion project.
We start by studying your brand thoroughly — visual identity, tone of voice, existing assets and any guidelines. Before production begins we present styleframes and a motion direction for approval. Everything is built to express your brand, not ours.
A focused project — logo animation, a short brand film or a motion guidelines document — typically takes 3–5 weeks. Larger engagements covering multiple deliverables run 6–10 weeks. We agree a clear timeline at the start and build in structured review stages throughout.
Final rendered files in every format you need — broadcast, web, social — plus full source files (After Effects, Cinema 4D, Illustrator) organised and labelled for your team. If motion guidelines are included, you receive those as a PDF document alongside the animation files.
Absolutely. Most of our brand motion work is for B2B companies — technology platforms, financial services, professional services firms. Motion gives B2B brands a way to communicate credibility, clarity and sophistication across presentations, websites, events and digital campaigns.
Tell us about your brand and what you need. We'll come back with ideas and a clear proposal.
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